Marketing strategies

Just reading various businesss strategies. Noticed Sanity's parent company, Brazin Ltd. gave this interview on how the marketing strategy of Sanity is, or was:

The Sanity concept grew out of a perceived market demand for a new type of music store combining the "street wear" fashions, as seen on the popular music clips, with recorded music products. The first Sanity concept store was at Doncaster Shopping Town in Melbourne, and was further refined when "street wear" fashion was deleted from its product range.

So, looks like they had an idea, and then dropped it.

Maybe it's a good thing that they don't make it so easy for people to dress like rock stars anyway.