Tuesday, September 09, 2008

Coca-Cola - the new packaging

Yes, the Coca-Cola company has changed its label again.

Not sure if this is Australian-specific or not.

No longer does the dynamic ribbon device have a subtle white stripe through the middle; it's just all saturated white nowadays. How can we consider it a ribbon now? It's now just two wavy red cutouts now!

Also, if you want to read some puke-worthy 10-spoons-of-sugary-sickening-sweetness advertising copy, check out the back of the can. I can't remember the exact wording. Something about listening to happiness escaping from the can. Those advertising gurus must have been drinking their own Kool-Aid.*

Come on, I can't be the only one who gets worked up about soft-drink packaging!

*that's cordial for people from my part of the world. But hey, the only ones that make you think funny seems to come out of the US!

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